The FSquare blog
Notes on building better websites
Practical guides on WordPress, online stores, speed, SEO and design. Written for business owners, not just developers.
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Freelancer vs agency vs DIY: who should build your website?
Website builders, freelancers and agencies all have their place. Here’s an honest comparison of cost, quality, speed and support to help you…
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Website for doctors, dentists and clinics: 12 must-have features
Patients compare clinics online before they call. These twelve features turn a basic clinic website into one that builds trust and fills…
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Choosing a payment gateway for WooCommerce: Stripe, PayPal, Square and more
The right payment gateway increases sales and reduces headaches. Here’s how to compare Stripe, PayPal, Square and regional options for your WooCommerce…
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On-page SEO checklist for WordPress: 18 things to check on every page
A practical, page-by-page SEO checklist for WordPress sites: titles, headings, content, images, links, schema and speed, with what good looks like.
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10 website design mistakes that quietly cost you customers
Visitors decide in seconds whether to stay. These ten common design mistakes push them away, and each one has a simple fix.
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WooCommerce vs Shopify: which should you choose for your online store?
An honest comparison of the two most popular store platforms, and how to pick the right one for your business.
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WordPress security checklist: 15 steps to protect your website
Most hacked WordPress sites are preventable. Follow these 15 practical steps to protect your website, your customers and your Google rankings.
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How to start an online store in 2026: a step-by-step guide
From choosing a platform to your first sale: the practical steps to launch an online store that looks professional and is ready…
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Local SEO for small businesses: how to show up in Google Maps
When people search “near me”, Google shows a map with three businesses. Here’s how local SEO works and the practical steps to…
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How to hire a WordPress developer on Upwork (and avoid bad hires)
A practical guide to posting the right job, reading profiles, shortlisting freelancers and setting up a WordPress project on Upwork so it…